BRAND | Radical.

Discover Radical: More Than Just Another Clothing Brand

At Radical, we know what you’re thinking – “Another clothing brand?” But we’re here to do something different.

Our passion for beach life, snow-covered mountains, outdoor adventures, and music has shaped our lifestyle, and the fashion that comes with it. But at Radical, we wanted to go further, connecting this active lifestyle with a conversation that’s often left out: mental health awareness.

Radical’s Mission: Fashion with Purpose

We believe in blending the outdoor lifestyle with mental health advocacy. Our goal is to create clothing that not only looks great but also makes a difference. With every range we launch, we aim to raise awareness, donate a portion of proceeds to mental health charities, and encourage people to talk openly about their struggles.

At Radical, we believe everyone is part of this movement. You’re not just wearing clothes – you’re part of a community that says, “It’s ok to talk about mental health.”

Why Mental Health and Outdoor Sports?

One of the most common questions we get asked is: “Why combine mental health awareness with a clothing brand?” For us, the answer is personal. In the outdoor sports community, there’s often a stigma that if you’re surfing, snowboarding, or living that adrenaline-packed life, you can’t possibly be struggling with mental health. But we know that’s not true.

Many people in the outdoor sports scene face judgement if they open up about mental health issues. We want to break down that stereotype. Radical’s message is simple: It’s ok to talk about mental health. Whether you’re hitting the slopes or catching waves, mental health matters – and we’re here to make it colorful, positive, and visible.

What We Stand For: Breaking the Stigma

Radical is more than just a logo on a t-shirt. It’s a movement that encourages open conversations about mental health, starting with the younger generation. Our clothing aims to spread the message that it’s okay to seek help, and it’s okay to talk about mental health without fear of judgement.

Plus, with every purchase, you’re contributing to mental health charities, helping us give back to the community.

Join the Radical Movement

The benefits of outdoor sports extend beyond the physical – they can positively impact mental health, too. At Radical, we’re working to raise awareness, support one another, and eliminate the stigma surrounding mental health in the outdoor and board sports world.

If you’re reading this, you’re already part of the change. Together, we can make a difference, one conversation at a time.

Radical – Clothing with a Message.

Join us in making mental health awareness a movement, not just a conversation.